- The old website carried useful information, but the visual system made the salon feel less premium than the business behind it.
- Navigation, promotions, product logos, service copy, and location details competed for attention instead of guiding a calm booking decision.
- The bright accent palette and dense layout created an older promotional feel that did not match an established salon with senior stylists.
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Featured case study
A premium digital refresh for an established Brisbane salon.
Hairzoom already had history, service depth, product credibility, and loyal clients. The redesign repositioned those ingredients into a calmer, more premium website built around trust, service clarity, reviews, portfolio proof, and booking confidence.
IndustryHair salon
LocationBrisbane CBD
FocusPremium trust and booking confidence
LaunchMay 2026
Before / After
The business had the proof. The website needed the presence.
- Lead with atmosphere first, then make the practical service and trust details easy to scan.
- Use a black, ivory, and muted gold palette to create a more premium salon feel without losing local-business clarity.
- Separate services, salon credibility, reviews, and portfolio proof into cleaner sections so each trust signal has room to land.
Direction
Premium, established, and easier to trust.
Cinematic first impression
The new hero uses a full-bleed salon visual, restrained navigation, and a premium editorial headline to reposition Hairzoom immediately.
Service clarity
The menu was reworked into a calmer service structure with tabs, clear categories, and prices that are easier to compare.
Trust and proof
Salon history, product partners, Google review language, and portfolio imagery are treated as brand assets rather than afterthoughts.
Website system
The redesign gives each trust signal room to work.
Services
Cleaner menu structure
Reviews
Client proof brought forward
“You can really feel the same warmth in their staff.”
Portfolio
Visual confidence for colour and styling
Key improvements
A stronger first impression with a clearer path to action.
Premium perception
A calmer visual system makes the salon feel more aligned with its experience, location, and long-standing reputation.
Clearer decision path
Visitors can understand the offer, browse services, see proof, and find the booking action without fighting the page.
Stronger local trust
The redesign brings location, years in business, senior stylist credibility, reviews, and portfolio work into a more deliberate flow.
More useful proof
Reviews and portfolio imagery now support the buying decision instead of sitting as disconnected content lower on the site.
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